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Coffee Break with Liz and Kate » Headline, ethics in the workplace case studies, »

Did you guys really think I could resist this one? One look at those cute little egg shaped silver bottles and I knew I was a goner.

When I first picked up the little bottle, I didn’t even know what kind of product I was getting myself into. Thank goodness for the clever packaging, because I have now discovered a new favorite thing.

Flip it. Tip it. Sip it. Click it. Zero Calories!

I’m talking about MiO Liquid Water Enhancer, of course.

Did you catch that ‘liquid’ part? As in ‘not powder’! That means no more spilling the powder as you try to pour it into the minuscule bottle opening. No more slimy powder particles coating the edges of the bottle or cup. No more inhaling the powder ‘fumes’ as you stir. In fact, there’s no need to even stir at all. The liquid deliciousness magically disperses itself into the water. You can customize your beverage by adding a little (1 squeeze) or you can add a lot (2 or 3 squeezes). At $3.99 per bottle (24 servings/1 squirt per 8 oz. of water) it’s waaaay cheaper than buying Propel or Vitamin Water.

And best of all, MiO is YUMMY. Even my kids who wouldn’t drink a diet beverage if they were stranded in the desert, love MiO.

Another big plus with MiO is that the bottles are completely portable (small enough to fit in a pocket) and for all practical purposes, they’re also spill-proof and virtually indestructible.  I know this because of my research where I scientifically tested out how the cute little bottles would survive in one of the most dangerous environments known to man – the bottom of my purse…for 3 days. Not once did the lid flip open. Not even one little droplet spilled into my purse.

There are six yum-a-licious flavors:

  • Berry Pomegranate
  • Fruit Punch
  • Mango Peach
  • Peach Tea
  • Strawberry Watermelon
  • Sweet Tea.

MiO Liquid Water Enhancer is:

*Calorie free per 8 fluid ounce serving
*Carbohydrate free and considered a free exchange
*Sugar free
*Free of artificial flavors

Guess what? No one paid me a single thing to write this review. I did it for purely selfish reasons; I want everyone to buy it and love it as much as I do, so Kraft has enough MiO sales to keep this new product around for a long time.

F.Y.I., MiO is pronounced meee-oh, not my-oh, or m-i-o.

Also, I must confess, the name is a little discombobulating to me. Does MiO stand for something? Is it short for something? Is it some sort of secret alien code? Am I missing something obvious? (I’ve written to the nice folks at Kraft for an explanation of the name choice.)

Give MiO a try. I think you’re gonna love it, too!


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